Hi there!
Welcome to Personal Style Lab!
We are an online personal styling school on a mission to teach women all over the world how to build the wardrobe of their dreams, shop with ease and look like the best version of themselves without stress or overwhelm.
My name is Natalie and I’m the founder & head stylist at PSL with over 15 years experience in the fashion industry.
I’m a big believer that you don’t need a lot of clothes to look well. You just need the RIGHT clothes. Sounds easy, right? Well, there is only one problem – the right clothes are different things for different people.
This is why so many women don’t have a clear idea of what works for them, for their wardrobe, and for their lifestyle. Yet, they keep on shopping. They keep on hoping that THIS time everything will be different and the new top/skirt/whatever will solve their never-ending wardrobe challenges.
If you are one of those women, have you ever wondered why you’ve been shopping all your life and still have nothing?
The short answer is STRATEGY. Or lack of thereof, to be more precise.
Having no clear vision for your wardrobe and your style is not much different from driving without directions or a clear destination. You are technically moving forward (i.e. buying clothes), but are not really getting anywhere.
If having a chaotic wardrobe where you only wear a fraction of what you own was the only side effect, it probably wouldn’t be the end of the world. But there is a much bigger side effect to overconsuming that most women don’t take into consideration – it has a huge impact on the environment!
Did you know that shoes take 30-40 years to decompose? Or that polyester can take between 20 and 200 years to break down?
Now think of all the things you have sitting in your wardrobe that you don’t wear and are not likely to wear again. Think of the amount of clothes you got rid of over the years because you didn’t use them.
Where do all of these random things you bought on a whim eventually end up? In a landfill.
Now imagine the mountain of YOUR clothes that will be rotting in a landfill in 10, 20 or 30 years, if you keep on shopping the same way.
Is that really the contribution you want to make to the environment?
There is a much simpler way to manage your wardrobe without overindulging and overconsuming. It’s all about striking a happy balance between building a wardrobe that makes you happy and being a mindful shopper & consumer.
The quickest path to finding that balance lies in knowing what works for YOU and only buying what’s necessary. This is the formula that guarantees a great return on investment for clothes you buy as well as a wardrobe where you love and wear everything you own.
And this is what I aim to teach my clients & students as well!
These are the mantras I live by:
- your wardrobe should be working for you, not the other way around
- do more with less
- choose quality over quantity
- when in doubt, walk away
Sticking to these values makes a world of difference to the way you shop and the kind of wardrobe you build in the end.
If these concepts resonate with you – you are in the right place!
If you need a helping hand in figuring out how to manage your wardrobe and style in a much more efficient way, my two signature courses below will give you a blueprint (read STRATEGY) to transform your wardrobe and start shopping like a pro!
THE WARDROBE AUDIT FORMULA
ONLINE PROGRAM
- This is a 3-module program that takes you by the hand and shows you how to do a complete 360-degree overhaul of your wardrobe without hiring a stylist.
- The result? The wardrobe where you enjoy wearing every piece and can effortlessly put together outfits within minutes!
THE WARDROBE HEROES
ONLINE COURSE
- In this course, I’ll show you 16 fool-proof staples that are guaranteed to transform your wardrobe by plugging in existing gaps and giving you more styling solutions than you could have ever imagined!
- This is a great quick-fix solution and a good starting point to set your wardrobe on the right track.
IF YOU ARE ONLY EMBARKING ON YOUR STYLE JOURNEY AND WANT TO LEARN MORE ABOUT THE WARDROBE MANAGEMENT PRINCIPLES, CHECK OUT MY BLOG BELOW. YOU WILL FIND PLENTY OF STYLE INSPIRATION AND IDEAS ON HOW TO IMPROVE YOUR WARDROBE’S FUNCTIONALITY.
STYLIST’S NOTES
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