H&M PREMIUM QUALITY

OVERVIEW OF H&M’S HIGH-END SEGMENT

+ TOP PICKS

In the BRAND OVERVIEW category I’ll be telling you about brands that are worth checking out for their quality, functionality, and style aesthetic.

And the first up for review is H&M’s premium line which is my solid go-to for quality foundation pieces and basics.

This line is not heavily advertised by H&M for some reason so is the fashion insiders’ best-kept secret. Now you are in on it too!

If you are looking for heavily detailed interesting pieces, you won’t find them in this line. But what you will find is a great selection of wardrobe staples that will work as a blank canvas in your wardrobe. They’ll be easy to mix and match with and will be a no-brainer for getting dressed in the morning.

Most pieces from the Premium Quality line have a comtemporary cut but are not hot trends. This gives them great longevity as they won’t go out of fashion for a long time.

As the name suggests, these pieces are of much better quality than H&M’s main line, so if you’ve been dismissing H&M due to the lack of quality, you’ll definitely reconsider after seeing the stock from this segment.

WHAT TO BUY

These are the categories of clothes that I would recommend checking out in the Premium line:

  • biker jackets
  • down jackets (puffers)
  • blazers
  • cashmere and wool – they often do a really good selection in V-necks and rollnecks
  • silk blouses and shirts 
  • t-shirts – these have a beautiful finish and wear really well, but sell out super quickly
  • leather footwear 
  • jeans – their denim wears really well!
  • small accessories like belts, scarves and jewellery

Not all of these pieces will be available every season, so check out their selection on a regular basis. In many styles sizes sell out pretty quickly so you need to be fast if you see something you like.

Some stores carry a selection of pieces from the Premium line, but you are better off shopping online as you’ll see the full collection. The easiest way to filter out Premium Quality stock from the rest of the clothes is by putting Premium Quality Ladies in the search bar on the website.

I’ve done an edit of pieces below that are worth checking out in the current collection. If needed, they can all be put into a capsule. So have a browse and if you have any staples missing, the Premium Line is a good place to stock up on them.

(Click on the images to shop)

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